Tag: marketing

  • Maximize Your Boat Show Marketing Strategy

    In all of my personal relationships I carry this basic rule: you will rarely ever see me on Halloween or Valentine’s Day. Those who work in the marine industry know why. Every year FLIBS (aka the Ft Lauderdale International Boat Show) takes place over Halloween and the Miami International Boat Show runs during Valentine’s Day. …

  • Go Beyond the Cold Email Pitch

    Unless you already have a relationship with an editor, traditional outreach is dead weight in 2026. Press releases, generic pitch emails, and DM’ing someone’s Instagram or LinkedIn account rarely gets a response, especially when you’re trying to reach the kind of creator whose audience actually buys million-dollar sportfishing yachts or premium tackle. Any influencer worth…

  • Want Good Content? Hire a Journalist

    As companies work to tell better stories on their site, social feeds and video, they rarely look in the most obvious place to help them do that: the newsroom. I hate to say it, but as traditional media outlets continue to sink, there’s a deep bench of experienced writers, editors, and filmmakers ready to jump…