Tag: boating
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Maximize Your Boat Show Marketing Strategy
In all of my personal relationships I carry this basic rule: you will rarely ever see me on Halloween or Valentine’s Day. Those who work in the marine industry know why. Every year FLIBS (aka the Ft Lauderdale International Boat Show) takes place over Halloween and the Miami International Boat Show runs during Valentine’s Day. …
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Go Beyond the Cold Email Pitch
Unless you already have a relationship with an editor, traditional outreach is dead weight in 2026. Press releases, generic pitch emails, and DM’ing someone’s Instagram or LinkedIn account rarely gets a response, especially when you’re trying to reach the kind of creator whose audience actually buys million-dollar sportfishing yachts or premium tackle. Any influencer worth…