Tag: digital-marketing

  • Maximize Your Boat Show Marketing Strategy

    In all of my personal relationships I carry this basic rule: you will rarely ever see me on Halloween or Valentine’s Day. Those who work in the marine industry know why. Every year FLIBS (aka the Ft Lauderdale International Boat Show) takes place over Halloween and the Miami International Boat Show runs during Valentine’s Day. …

  • Want Good Content? Hire a Journalist

    As companies work to tell better stories on their site, social feeds and video, they rarely look in the most obvious place to help them do that: the newsroom. I hate to say it, but as traditional media outlets continue to sink, there’s a deep bench of experienced writers, editors, and filmmakers ready to jump…